Inside the business of children's digital media

Posts tagged with ELMO

One children’s app maker, three rules for survival

Elmo may have a target on his head at next week’s App Developers Conference. He and other well-known characters share an increasingly strong presence in the kids mobile space. But what about apps based on lesser known IPs? Jay Schiffman, president of New Jersey-based Dreamkind and a speaker at the conference, believes the key to survival – and success – from this group hinges on three simple rules.

Sesame Street eBooks hits the NOOK

In celebration of Elmo’s birthday tomorrow, a collection Sesame Street titles featuring popular characters such as Grover, Elmo and Abby are now available to Barnes & Noble NOOK Tablet and NOOK Color customers in North America.

Elmo and friends reach Nokia app store

In a move to help children develop literacy skills through mobile technologies, Sesame Workshop has branched further into the app world by launching two interactive book apps for Nokia Symbian smartphones.

Netflix streams kids content on the Wii

Netflix has made its Just for Kids section, which launched in August, available to its US members via the Nintendo Wii console.

Study finds toddlers learn more from Elmo

There’s something about Sesame Street‘s Elmo. Researchers at Georgetown University have found that toddlers performed a sequencing task better when an Elmo toy puppet demonstrated it than when an unfamiliar puppet performed the same exact task.


Our spring edition of iKids Digital is now available! We’re taking a look at the looming rise of VR in kids entertainment, how MCNs are boosting the marketing might of kidsnets, and the rise of artificial intelligence in kids tech toys.


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