BROADCASTING / TV
Celebrating 20 years on-air in Asia Pacific, Cartoon Network has announced significant milestones in the region for 2013 including finishing the year as the top-rated international kids’ channel in seven markets, and topping the 75 million household distribution mark for the first time.
iKIDS / PEOPLE MOVES / TV / WEB
AwesomenessTV, the Dreamworks Animation-owned media company that develops and distributes content for teens and tweens, has tapped former Disney digital marketing exec T.J. Marchetti to lead branding initiatives as chief marketing officer.
iKIDS / MOBILE
Over the past five years, bestselling toddler app Peekaboo Barn has had a front-row seat to the ups and downs of the children’s mobile market. Now, with this week’s release of a refreshed version of the app, brand owner Night & Day Studios offers a clear view of where things are headed in 2014.
As today’s kids entertainment industry becomes progressively affected by multi-platform digital innovation including apps and SVOD streaming services, major kidsnets have been re-jigging their upfront formats to better communicate their brand strategies to their clients.
The Toronto, Canada-based annual TIFF Kids Festival, which targets children ages three to 13, is set to kick off its 17th year next month with the Canadian premiere of Rio 2. The event, running from April 8 to 21, includes the TIFF Kids Festival Industry Conference, a four-day professional program that runs from April 14 to 17.
- Realistically proportioned Lammily doll takes on Barbie (Mashable)
- Still believe boys don’t watch girls shows? Think again (Slate)
- Why the Disney-Dish agreement could have everlasting effects on TV viewing as we know it (Los Angeles Times)
- Runaway production trend continues to plague California (Variety)
In a proposed plan that would result in close to US$100 million in savings a year, the BBC intends to close linear channel BBC Three and reinvent the youth-skewing brand as a solely online service – a move that would result in children’s channel CBBC being extended by one hour a night.
UK indie producer Novel Entertainment’s Horrid Henry brand is partnering up with Digital Giving’s T-Shirt Booth app, which will allow kids to create their own bespoke shirts while generating funds for Magic Breakfast, a charity dedicated to ensuring every child starts the day with the right breakfast.
- The building blocks of The Lego Movie’s brilliantly unnerving marketing success (The New York Times)
- Cheap and cheerful? New study says simple, inexpensive everyday items boost creativity among kids (CTV News)
- Why Facebook is exploring drones to expand internet access (Wired)
- Walmart and its growing e-commerce plans in India (The Economic Times)
US pubcaster PBS Kids’ 18-year-old Arthur brand is anchoring a new mobile-friendly family health website that offers nutritional information, games, videos and other resources designed to help parents and educators talk to kids about important health issues.
Ireland’s Cartoon Saloon has inked a co-production deal with Toronto, Canada-based prodco Aircraft Pictures to adapt Canadian author Deborah Ellis’ acclaimed children’s novel The Breadwinner into an animated feature film.