CONSUMER PRODUCTS / GEAR / iKIDS
Following a publishing deal with Penguin US earlier this fall, Disney Infinity is set to get its own standalone magazine in the UK courtesy of Egmont, which is consciously building a boy-skewing publishing portfolio based on gaming brands.
GEAR / iKIDS / KID INSIGHT / MOBILE
With tablets dominating US Black Friday sales last weekend, a takeover appears to be in full swing. Perpetuating the trend are new numbers from PBS Kids that indicate tablets are tops on parents’ holiday tech purchases list, edging out videogame consoles by more than 10%.
Featured iKids / GEAR / iKIDS / KID INSIGHT / MOBILE / SOCIAL / TV / WEB
Knowing what makes today’s post-millennial kids tick is crucial for kids content producers given how fast the entertainment industry is evolving. Thankfully, a new study from Nickelodeon entitled The Story Of Me explores just how different this emerging generation of kids is compared to the the millennials before them in terms of technology useage and appetite for content.
“We currently don’t have a broadcasting platform, so it’s unique,” says DHX Media COO and president Steven DeNure on the proposed US$160 million cash deal with Bell that will place Canada’s Family Channel, Disney XD and Disney Junior in his company’s hands.
- Legendary videogame company Atari clears its bankruptcy status (The Wall Street Journal)
- Doc vs. Dora: How Disney and Viacom are vying for consumer attention (Businessweek)
- For the past 15 years, The Simpsons has topped UK kids’ list of their favorite TV shows (Digital Spy)
- Having fun with pancakes (Wired)
Weve all heard of The Mozart Effect. Millions of dollars of mostly baby products have been spawned by the research. Did you know that it was a study whereby college students who listened to Mozart tested better at mental origami tasks? Furthermore, the study has never been replicated. This is research for kids’ products? Amazing how much we take at face value.
London, UK-based Nurture Rights, the children’s entertainment company founded by Peter Curtis and Nick Barrington, has tapped local creative marketing consultancy The Little Big Partnership to manage the digital offerings related to new preschool brand Dinosaur Roar.
For a toy company like California-based Jakks Pacific that has been weathering stormy sales numbers throughout the year, there’s hope on the other side. Jakks is crossing over into the new year with an interactive toy strategy in place, which it says is in line with changing consumer play patterns, as the company tries to pick itself up from a 27% drop in sales and a company-wide restructure that occurred in 2013.
Both kids and mobile developers alike in the Asia-Pacific region are set to benefit from a new partnership between mobile tech company Fingerprint and electronics giant Samsung. The new Fingerprint-powered Kids’ Play-and-Learn Content Initiative is a developer-focused program designed to drive the creation of play-and-learn Android apps for kids in Southeast Asia and Oceania.
Singapore-based August Media Holdings has sold the first season of its preschool series Ella Bella Bingo to Qatar-based Al Jazeera Children’s Channel (JCC), also now known as Jeem TV.