Thanks to the blockbuster success of a little IP called Monster High, catering to girls has become a top priority for retailers, licensees and licensors – and there’s a whole new crop of properties set to pop at this week’s Licensing Show to fill the gap.
CONSUMER PRODUCTS / GEAR / iKIDS
With more than US$1 billion in retail sales under its wing, Activision’s Skylanders took home the award for overall best licensed program at yesterday’s Excellence Awards hosted by the International Licensing Industry Merchandisers’ Association (LIMA). Read on for a list of this year’s winners.
iKIDS / INTERACTIVE / MOBILE
The US children’s digital book industry is growing exponentially with the help of more consumable content. In fact, the children’s and young adult eBook category drew US$469 million last year, a 117% rise over 2011. But while the numbers seem big, developers and publishers are still thinking small.
iKIDS / INTERACTIVE / TV / WEB
The biggest original content deal in Netflix’s history is for the little ones. A new multi-year deal will see DreamWorks develop more than 300 hours of original content based on properties like Shrek and Madagascar exclusively for subscribers of the Internet streaming service.
- Steven Spielberg gets a lot of things right, so is the film industry really on the cusp of imploding? (The Hollywood Reporter)
- Apple scores a major iPad deal with the second-largest school system in the US (All Things D)
- Nonprofit organization First Book sets out on a new mission to supply more diverse children’s literature (Publishers Weekly)
- Not surprisingly, walking while texting is becoming a real hazard for kids (The Guardian)
Australian Broadcasting Corporation (ABC) Television children’s content controller Tim Brooke-Hunt, who’s been instrumental in extending ABC TV to new genres and platforms, will be leaving the broadcaster in September to pursue new opportunities in children’s entertainment.
The latest announcement in a week packed with children’s SVOD news comes from Amazon, which has added 1,000 kids titles from companies like Disney, Warner Bros. and Electronic Arts in the past six months to its Kindle FreeTime Unlimited service.
- UK entertainment execs form Wildseed Studios and will make up to 50 content investments over the next three years (Wired)
- Nearly a quarter of the world’s population is social networking – that’s a whole lot of status updates (eMarketer)
- Disney is leading the licensing game, but it’s interesting to see by how much and because of which properties (Variety)
- Apple’s iOS 7 mobile operating system will come with a curated kids gaming category (Polygon)
With the influx of new movies and shows hitting Netflix in the past number of weeks – and upticks in kids content viewing occurring in the summer months – the Internet streaming service has now launched a Families page designed to help parents better find entertainment options.