New data from California’s Tubular Labs shows that Ryan ToysReview is once again the leading overall creator in the global kids space, with 801 million views on YouTube in May. The toy-review platform also led the category in April (with 876 million views), March (with 858 million views) and February (with 898 million views).
ABCkidTV – Nursery Rhymes boasted 755 million views on YouTube last month, followed by El Reino Infantil with 469 million views. CKN Toys, meanwhile, had 403 million views and ChuChu TV Nursery Rhymes & Kids Songs clocked in at 391 million views. The top ten was rounded out by POPS Kids (372 million), Turma da Monica (374 million), InfantiLandia (338 million), CVS 3D Rhymes (324 million) and Super Simple Songs – Kids Songs (322 million).
Tubular Labs also measures video views on Facebook for a number of kid-centric content creators, despite the fact that under-13s are legally restricted from using the social network. In May, POPS Kids took the top spot with 13 million views on Facebook, followed by El Reino Infantil (4.8 million), ChuChu TV Nursery Rhymes & Kids Songs (681,680), Turma da Monica (483,377) and Super Simple Songs – Kids Songs (263,343).
Tubular Labs measures and analyzes data from 4.6 billion videos, adding three million each day, shared by more than 250 million social accounts. A full picture of Tubular’s May data is below: