New data from California’s Tubular Labs shows that Ryan ToysReview has retained its top position as the leading overall creator in the global kids space, with 858 million YouTube views last month. The toy-review platform also led the category in February with 898 million YouTube views, according to Tubular, which tracks and analyzes data from eight million video publishers, three billion videos and the habits of more than 400 million viewers.
ABCkidTV – Nursery Rhymes boasted 555 million views on YouTube in March, followed by ToyPudding TV with 465 million views and El Reino Infantil with 462 million views. ChuChu TV Nursery Rhymes & Kids Songs, meanwhile, had 445 million views, and CKN Toys garnered 409 million views. The top 10 was rounded out by POPS Kids (366 million), LooLoo Kids – Nursery Rhymes and Children’s Songs (326 million), CVS 3D Rhymes (301 million) and LEGO (299 million).
Tubular Labs also tracks video views on Facebook for a number of kid-centric content creators, despite the fact that under-13s are legally restricted from using the social network. In March, LEGO took the top spot with 6.1 million views on Facebook, followed by El Reino Infantil (5.6 million) and POPS Kids (2.8 million).
A full picture of Tubular Labs’ March data is below: