New data from California’s Tubular Labs shows that Ryan ToysReview once again retained the top position as the leading overall creator in the global kids space, with 876 million views on YouTube in April. The toy-review platform also led the category in March (with 858 million views) and in February (with 898 million views).
ABCkidTV – Nursery Rhymes boasted 589 million views on YouTube last month, followed by El Reino Infantil with 451 million views. CKN Toys, meanwhile, had 394 million views and ChuChu TV Nursery Rhymes & Kids Songs clocked in at 392 million views. The top 10 was rounded out by ToyPudding TV (381 million), Doggy Doggy Play Doh Cartoons (380 million), POPS Kids (361 million), Super Simple Songs (297 million) and Pinkfong! Kids’ Songs & Stories (284 million).
Despite the fact that under-13s are legally restricted from using Facebook, Tubular Labs also tracks video views on the social network for a number of kid-centric content creators. In April, POPS Kids took the top spot with 14 million views on Facebook, followed by El Reino Infantil (6.1 million), ChuChu TV Nursery Rhymes & Kids Songs (987,786), Pinkfong! Kids’ Songs & Stories (349,687) and Super Simple Songs (19,119).
Tubular tracks and analyzes data from eight million video publishers, three billion videos and the habits of more than 400 million viewers. A full picture of Tubular Lab’s April data is below: