Inside the business of children's digital media

Vortexx on-demand channel launches on Kabillion


LostGalaxy

After beefing up its YouTube strategy earlier this month, on-demand kids network Kabillion is partnering with Saban Brands to launch a new Vortexx-branded VOD channel that will co-exist with the eight-month-old Vortexx TV block and online hub.

Saban’s boy-skewing Vortexx block, which launched last August, currently airs in the US on Saturday mornings from 7 a.m. to noon on The CW broadcast network. It is also accessible at MyVortexx.com.

Power Rangers Lost Galaxy and Sonic X will both debut in June on Kabillion’s Vortexx VOD channel and Dragon Ball Z Kai will join in July. Additional programming block announcements will follow suit.

The Vortexx TV programming block currently airs in 115 million homes. Its new on-demand affiliate will benefit from Kabillion’s reach of 40 million US households.

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