Saban to launch Vortexx as new CW kids block
Saban Brands’ new five-hour Saturday morning kids TV block US broadcaster The CW has a name. Newly dubbed Vortexx is set to make its debut on August 25 from 7 a.m. to noon.
The multi-platform brand is also set to launch online offerings at www.myvortexx.com and mobile content.
Hit series including Power Rangers and Yu-Gi-Oh!, and other yet-to-be-announced action/adventure and comedy series, will anchor the new block previously owned by 4Kids Entertainment and dubbed The CW4Kids Toonzai block.
Vortexx is expected to reach 114 million US households.
Our spring edition of iKids Digital is now available! We’re taking a look at the looming rise of VR in kids entertainment, how MCNs are boosting the marketing might of kidsnets, and the rise of artificial intelligence in kids tech toys.