Saban to launch Vortexx as new CW kids block

July 13, 2012 by Jeremy Dickson

Saban Brands’ new five-hour Saturday morning kids TV block US broadcaster The CW has a name. Newly dubbed Vortexx is set to make its debut on August 25 from 7 a.m. to noon.

The multi-platform brand is also set to launch online offerings at www.myvortexx.com and mobile content.

Hit series including Power Rangers and Yu-Gi-Oh!, and other yet-to-be-announced action/adventure and comedy series, will anchor the new block  previously owned by 4Kids Entertainment and dubbed  The CW4Kids Toonzai block.

Vortexx  is expected to reach 114 million US households.

Tags: CW, online TV, Power Rangers, Saban Brands, Vortexx, Yu-Gi-Oh!