Saban to launch Vortexx as new CW kids block
Saban Brands’ new five-hour Saturday morning kids TV block US broadcaster The CW has a name. Newly dubbed Vortexx is set to make its debut on August 25 from 7 a.m. to noon.
The multi-platform brand is also set to launch online offerings at www.myvortexx.com and mobile content.
Hit series including Power Rangers and Yu-Gi-Oh!, and other yet-to-be-announced action/adventure and comedy series, will anchor the new block previously owned by 4Kids Entertainment and dubbed The CW4Kids Toonzai block.
Vortexx is expected to reach 114 million US households.
Check out the summer edition iKids Digital! We’ve got the scoop on app market consolidation, how technology is changing the Maker Movement and where to find some of the most innovative startups in North America.