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Saban to launch Vortexx as new CW kids block

Saban Brands' new five-hour Saturday morning kids TV block US broadcaster The CW has a name. Newly dubbed Vortexx is set to make its debut on August 25 from 7 a.m. to noon.
July 13, 2012

Saban Brands’ new five-hour Saturday morning kids TV block US broadcaster The CW has a name. Newly dubbed Vortexx is set to make its debut on August 25 from 7 a.m. to noon.

The multi-platform brand is also set to launch online offerings at www.myvortexx.com and mobile content.

Hit series including Power Rangers and Yu-Gi-Oh!, and other yet-to-be-announced action/adventure and comedy series, will anchor the new block  previously owned by 4Kids Entertainment and dubbed  The CW4Kids Toonzai block.

Vortexx  is expected to reach 114 million US households.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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