Scruff A Luvs
Consumer Products

Moose Toys partners with Asmodee for French expansion

The strategic partnership will see the Australian toyco expand its reach in France.
January 28, 2019

Australia’s Moose Toys has entered into a strategic partnership with French publisher and toys/games distributor Asmodee to expand its reach in the territory for brands like Fortnite, Wrapples and Treasure X.

The new deal, which will not impact any business being managed by Moose’s existing distributors, is part of the company’s strategic expansion plan in Europe. Moose acquired UK-based Worlds Apart in November, including its Scruff-a-Luvs brand (pictured).

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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