Australia’s Moose Toys is expanding in Europe with the acquisition of UK-based Worlds Apart. No roles will be made redundant as a result of the buy, which includes all assets and brands, including Scruff-a-Luvs (pictured).
Launched earlier this year, Scruff-a-Luvs toys come in big matted balls of fur, and the animal’s identity is revealed by washing the ball and then blasting it with a hair dryer. Other Worlds Apart brands include Ready Beds and Kid Active.
The acquisition is another prong in Moose Toys’ international expansion plan. Last month, the toyco inked a global toy partnership with Indian YouTube creator ChuChu TV for a range of playthings set to roll out in the US, UK, India, Australia and New Zealand next year.