ChloeClosetNew2
Consumer Products

Firefly lands Chloe and Sabrina licensing deals

Firefly Brand Management, with a new licensing VP in tow, will spearhead the US licensing efforts for Moonscoop properties Chloe's Closet and Sabrina, Secrets of a Teenage Witch.
May 22, 2013

Firefly Brand Management, with a new licensing VP in tow, will spearhead the US licensing efforts for Paris-based prodco Moonscoop properties Chloe’s Closet and Sabrina, Secrets of a Teenage Witch.

Moonscoop’s L.A. office will work with Firefly to merchandise the two brands.

The animated Chloe’s Closet currently airs in the US on 24/7 preschool net Sprout and in more than 100 countries worldwide. Sabrina, Secrets of a Teenage Witch, meanwhile, will debut on The Hub this summer and revive the classic Archie Comics character.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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