California-based global licensing agency Firefly Brand Management, which reps such properties as the increasingly popular Subway Surfers app, has named Glenn Hendricks VP of licensing.
Hendricks will lead decisions within the company’s licensing division. Firefly also specializes in product development, business managament and brand management for interactive, entertainment, technology and lifestyle properties.
Hendricks’ previous roles include creative director for IMG Licensing and VP of licensing for SloaneVision Unlimited, Sony Wonder/Sunbow Productions and OSP Publishing. He has also served on the Board of Directors for industry org LIMA.