Articles Tagged ‘Lego’
As you open your Kidscreen Daily and click through to read this week’s blog, I’ll be speaking at the Lego IDEA Conference in Billund, Denmark. With only four minutes to speak, I plan to suggest four dimensions to the challenge of engaging parents in co-play.
Cartoon Network boy-skewing action series Lego Legends of Chima and Tenkai Knights – both of which also share roots in construction toys - are adding new iOS gaming extensions to their names.
There’s something about Scandinavia. The Northern European region has bred such blockbuster brands as Lego, Minecraft and Toca Boca, the latter of which currently has eight apps in the iTunes US top 40 paid iPhone category – which is as much as Disney and Nickelodeon combined. Toca Boca creative director Jens Peter de Pedro talks to iKids about organizing and infusing freedom into products, and why children’s digital platforms must learn to loosen up.
Mega retailer Toys ‘R’ Us is gearing up for the US February 7 theatrical release of The Lego Movie by introducing all-new construction sets, branded special events and movie ticket promotions tied into the highly anticipated film.
Lego hit series Ninjago: Masters of Spinjitzu, based on the company’s line of toys, is making a return to Cartoon Network US in four one-hour specials, with the first one slated to air on January 29. The specials will be preceded by a new Ninjago game on January 20.
Children’s toy and entertainment company Spin Master – the largest of its kind in Canada – is throwing itself into the building category with the acquisition of 112-year-old construction toy brand Meccano (known as Erector Set in the US).
Lego has added the newest piece to its soon-to-be-launched Legends of Chima fantasy adventure property. Legoland Florida will launch a branded entertainment zone within its theme park to coincide with the launch of Legends of Chima on Cartoon Network this summer, where CN will be a presenting partner.