Cartoon Network boy-skewing action series Lego Legends of Chima and Tenkai Knights – both of which also share roots in construction toys - are adding new iOS gaming extensions to their names.
There’s something about Scandinavia. The Northern European region has bred such blockbuster brands as Lego, Minecraft and Toca Boca, the latter of which currently has eight apps in the iTunes US top 40 paid iPhone category – which is as much as Disney and Nickelodeon combined. Toca Boca creative director Jens Peter de Pedro talks to iKids about organizing and infusing freedom into products, and why children’s digital platforms must learn to loosen up.
Mega retailer Toys ‘R’ Us is gearing up for the US February 7 theatrical release of The Lego Movie by introducing all-new construction sets, branded special events and movie ticket promotions tied into the highly anticipated film.
Lego hit series Ninjago: Masters of Spinjitzu, based on the company’s line of toys, is making a return to Cartoon Network US in four one-hour specials, with the first one slated to air on January 29. The specials will be preceded by a new Ninjago game on January 20.
In the usually sleepy summer month of July, news of a wholly original joint-creation from two of the industry’s biggest names was sure to grab headlines. With the dust settling, we take a closer look at Cartoon Network and Lego’s new original multiplatform IP, Mixels.
Children’s toy and entertainment company Spin Master – the largest of its kind in Canada – is throwing itself into the building category with the acquisition of 112-year-old construction toy brand Meccano (known as Erector Set in the US).
The British arm of European apparel company TVMania has picked up the license from Lego to produce apparel based on the upcoming February 2014 film The Lego Movie in the territory.
Lego has added the newest piece to its soon-to-be-launched Legends of Chima fantasy adventure property. Legoland Florida will launch a branded entertainment zone within its theme park to coincide with the launch of Legends of Chima on Cartoon Network this summer, where CN will be a presenting partner.
In advance of December 13′s London premiere of The Hobbit: An Unexpected Journey, UK bookseller Waterstones and Warner Bros. Consumer Products have partnered on a multi-category promotional event.
Results from Young Love, an annual US study by youth and family research firm Smarty Pants, reveal that young girls are quickly being drawn to “boy-skewing” brands like Lego, Beyblade, and Batman.
Check out our latest issue of iKids Digital! We've got the scoop on the latest social media marketing tactics, the tablets that kids and parents can't put down, and new insights on how youth are using social networking sites.