Articles Tagged ‘Lego’
The International Licensing Industry Merchandiser’s Association (LIMA) has recognized the year’s most successful licensed properties and products, which were whittled down from a record 360 entries.
In an effort to make the Lego franchise popular with more girls, Lego is releasing a new mini-figure set featuring female scientists that will be part of its regular Lego product range and not its girl-skewing hit line, Lego Friends.
As you open your Kidscreen Daily and click through to read this week’s blog, I’ll be speaking at the Lego IDEA Conference in Billund, Denmark. With only four minutes to speak, I plan to suggest four dimensions to the challenge of engaging parents in co-play.