Articles Tagged ‘Lego’
The toys-to-life market just got a little more crowded, thanks to the introduction of Lego Dimensions, a new video game that combines physical bricks with console gameplay.
The Lego Group has inked a multi-year agreement with New York’s Little, Brown Books for Young Readers to bring some of its most popular brick-based brands to books and graphic novels.
Wendy Smolen’s take on some of the most buzzed about tech toys at this year’s Toy Fair, held last month in New York. Filtered through her Sandbox Summit lens, Smolen examines what each toy teaches kids and how the tech factored into play.
Lego, Hasbro, Spin Master and Crayola headed up an impressive class of innovative toys recognized by the Toy Industry Association at the 15th Annual Toy of the Year Awards at New York Toy Fair over the weekend.
With eight nominations, Canada’s Spin Master leads the Toy Industry Association’s annual awards competition, but Lego and Hasbro are in hot pursuit with six nominations each. Frozen’s Elsa, meanwhile, will be duking it out with the likes of TMNT, Minecraft and Paw Patrol for Property of the Year.