Articles Tagged ‘Lego’
Children’s toy and entertainment company Spin Master – the largest of its kind in Canada – is throwing itself into the building category with the acquisition of 112-year-old construction toy brand Meccano (known as Erector Set in the US).
Lego has added the newest piece to its soon-to-be-launched Legends of Chima fantasy adventure property. Legoland Florida will launch a branded entertainment zone within its theme park to coincide with the launch of Legends of Chima on Cartoon Network this summer, where CN will be a presenting partner.
Results from Young Love, an annual US study by youth and family research firm Smarty Pants, reveal that young girls are quickly being drawn to “boy-skewing” brands like Lego, Beyblade, and Batman.
- Why China does not like Barbie, Best Buy or DIY (Daily Finance)
- Reality programs showcase hard work and discipline for kids (Sydney Morning Herald)
- Japanese scientists find mathematical formula for predicting box office performance based on social networks (Hollywood Reporter)
- A visit to Lego HQ in Denmark and a look at the secret of its success (The Independent)