Articles Tagged ‘Lego’
Lego and Cartoon Network expand Legends of Chima plans
CONSUMER PRODUCTS / TVLego has added the newest piece to its soon-to-be-launched Legends of Chima fantasy adventure property. Legoland Florida will launch a branded entertainment zone within its theme park to coincide with the launch of Legends of Chima on Cartoon Network this summer, where CN will be a presenting partner.
Waterstones and WBCP launch in-store Hobbit promo
CONSUMER PRODUCTS / RETAILIn advance of December 13′s London premiere of The Hobbit: An Unexpected Journey, UK bookseller Waterstones and Warner Bros. Consumer Products have partnered on a multi-category promotional event.
New study reveals girls are increasingly into boy brands
CONSUMER PRODUCTS / KID INSIGHTResults from Young Love, an annual US study by youth and family research firm Smarty Pants, reveal that young girls are quickly being drawn to “boy-skewing” brands like Lego, Beyblade, and Batman.
Lego snaps up TMNT construction toy license
CONSUMER PRODUCTSDanish toyco Lego and Nickelodeon have expanded their global partnership to include the development of construction toys based on Nick’s new CGI series, Teenage Mutant Ninja Turtles.
Ninjago gets second season on CN
BROADCASTER / TVA second season of Lego’s Ninjago: Masters of Spinjitzu is set to bow on Cartoon Network US on July 18.
Lego expects weaker 2012 after latest growth
CONSUMER PRODUCTS / RETAILDanish toymaker Lego, which claims it is the third biggest toyco in the world after Mattel and Hasbro , reports that its fourth quarter growth slowed after achieving record 2011 profits.
The Dark Knight Rises with WBCP
CONSUMER PRODUCTS / RETAILTimed with the July 20 premiere of the final film in Christopher Nolan’s Batman trilogy The Dark Knight Rises, Warner Bros. Consumer Products (WBCP) has announced the launch of a worldwide licensing program based on the movie.


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