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Articles Tagged ‘Lego’


LegendsChima

Lego and Cartoon Network expand Legends of Chima plans

CONSUMER PRODUCTS / TV

Lego has added the newest piece to its soon-to-be-launched Legends of Chima fantasy adventure property. Legoland Florida will launch a branded entertainment zone within its theme park to coincide with the launch of Legends of Chima on Cartoon Network this summer, where CN will be a presenting partner.

March 19, 2013 Wendy Goldman Getzler


HobbitHole2

Waterstones and WBCP launch in-store Hobbit promo

CONSUMER PRODUCTS / RETAIL

In advance of December 13′s London premiere of The Hobbit: An Unexpected Journey, UK bookseller Waterstones and Warner Bros. Consumer Products have partnered on a multi-category promotional event.

December 12, 2012 Jeremy Dickson


BeyBladeNew4

New study reveals girls are increasingly into boy brands

CONSUMER PRODUCTS / KID INSIGHT

Results from Young Love, an annual US study by youth and family research firm Smarty Pants, reveal that young girls are quickly being drawn to “boy-skewing” brands like Lego, Beyblade, and Batman.

November 16, 2012 Jeremy Dickson


TMNT on Nickelodeon

Lego snaps up TMNT construction toy license

CONSUMER PRODUCTS

Danish toyco Lego and Nickelodeon have expanded their global partnership to include the development of construction toys based on Nick’s new CGI series, Teenage Mutant Ninja Turtles.

October 11, 2012 Lana Castleman


LegoNinjago2

Ninjago gets second season on CN

BROADCASTER / TV

A second season of Lego’s Ninjago: Masters of Spinjitzu is set to bow on Cartoon Network US on July 18.

June 25, 2012 Gary Rusak


Kidscreened: our daily picks from around the net

Kidscreened

  • Why China does not like Barbie, Best Buy or DIY (Daily Finance)
  • Reality programs showcase hard work and discipline for kids (Sydney Morning Herald)
  • Japanese scientists find mathematical formula for predicting box office performance based on social networks (Hollywood Reporter)
  • A visit to Lego HQ in Denmark and a look at the secret of its success (The Independent)

June 22, 2012 Kidscreen Staff


CN

Cartoon Network reveals 2012/2013 slate

TV

With lots to celebrate on its 20th anniversary, including its best first quarter with kids six to 11 in primetime in five years (up 28%), Cartoon Network US made its annual upfront presentation to advertisers yesterday afternoon in New York, announcing seven new series and 17 returning shows.

March 29, 2012 Jeremy Dickson


LegoMen

Lego expects weaker 2012 after latest growth

CONSUMER PRODUCTS / RETAIL

Danish toymaker Lego, which claims it is the third biggest toyco in the world after Mattel and Hasbro , reports that its fourth quarter growth slowed after achieving record 2011 profits.

March 2, 2012 Jeremy Dickson


Batman

The Dark Knight Rises with WBCP

CONSUMER PRODUCTS / RETAIL

Timed with the July 20 premiere of the final film in Christopher Nolan’s Batman trilogy The Dark Knight Rises, Warner Bros. Consumer Products (WBCP) has announced the launch of a worldwide licensing program based on the movie.

February 3, 2012 Jeremy Dickson


LegoToys

Toys: More kids want ‘em this holiday

CONSUMER PRODUCTS / KID INSIGHT / RETAIL

Market research firm The NPD Group has found that toys make up 47% of US kids’ holiday wish lists – a number that has grown by 8% since last year.

November 23, 2011 Wendy Goldman Getzler

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