Articles Tagged ‘Lego’
The International Licensing Industry Merchandiser’s Association (LIMA) has recognized the year’s most successful licensed properties and products, which were whittled down from a record 360 entries.
In an effort to make the Lego franchise popular with more girls, Lego is releasing a new mini-figure set featuring female scientists that will be part of its regular Lego product range and not its girl-skewing hit line, Lego Friends.
As you open your Kidscreen Daily and click through to read this week’s blog, I’ll be speaking at the Lego IDEA Conference in Billund, Denmark. With only four minutes to speak, I plan to suggest four dimensions to the challenge of engaging parents in co-play.
Cartoon Network boy-skewing action series Lego Legends of Chima and Tenkai Knights – both of which also share roots in construction toys - are adding new iOS gaming extensions to their names.
There’s something about Scandinavia. The Northern European region has bred such blockbuster brands as Lego, Minecraft and Toca Boca, the latter of which currently has eight apps in the iTunes US top 40 paid iPhone category – which is as much as Disney and Nickelodeon combined. Toca Boca creative director Jens Peter de Pedro talks to iKids about organizing and infusing freedom into products, and why children’s digital platforms must learn to loosen up.
Mega retailer Toys ‘R’ Us is gearing up for the US February 7 theatrical release of The Lego Movie by introducing all-new construction sets, branded special events and movie ticket promotions tied into the highly anticipated film.