COMPANIES / CONSUMER PRODUCTS
With sales of its girl-skewing toys up 21%, Rhode Island-based Hasbro swung to profitability during the first quarter of 2014. Hasbro’s results tell a different story from its closest competitor, Mattel, which posted quarterly net losses of US$11.2 million last week after a 14% decline in Barbie sales.
Featured iKids / iKIDS / KID INSIGHT / MOBILE / TV / WEB
Tablets and linear TV have long shared a convoluted relationship. And in many cases, the former has been touted as being a strong exponent of the latter. With 30% of its content focused on kids, year-old Swedish cloud-based TV operator Magine’s latest data shines a light on kids` evolving viewing habits and reveals that children are more inclined to watch shows on tablets than their parents.
London-based trade association Pact has launched a new campaign calling for a children’s TV tax break similar to recent government tax credits for the UK film, high-end television and animation production industry.
- Frozen merchandise so hot parents are turning to eBay – and spending big (The Hollywood Reporter)
- The gorgeous existential funk of Adventure Time (New Yorker)
- General Mills takes orders from Facebook outrage, changes legal policy (Mashable)
- Why the Aereo case will shape TV’s future (The New York Times)
We talk a fair amount on Kids Got Game about the importance of playing other people’s games, whether it’s to get a sense of the competition, to think about how games make you feel, or to see how inappropriate games can inspire kid-appropriate adaptations. This week, Anne reviews some recent games with different core strengths, exploring how successful apps that speak to qualities that resonate with you personally can inspire new creations.
Kellogg’s – along with its signature brands like Pringles and Frosted Flakes – is jumping on the Spider-Man marketing train with the release of an Amazing Spider-Man 2 integrated app as well as a new partnership with Sony for a sweepstakes program.
The awards for the 17th annual TIFF Kids International Film Festival were announced this weekend at a ceremony at TIFF Bell Lightbox in Toronto, Canada, honoring the best-in-show across feature films, short films and digital installations and apps.
The first quarter of 2014 brought net losses of US$11.2 million for Mattel, as the worlds largest toymaker saw Barbie sales drop 14%. Meanwhile, Barbie’s American Girl and Ever After High sisters continues to rise in popularity.
Former CBBC exec Melanie Halsall will step into the role of development head at Komixx Entertainment, the production company behind such children`s series as Toby`s Travelling Circus.
- The origins -and major success – behind Skylanders toymaker Toys for Bob (Polygon)
- Why Sonys The Amazing Spider-Man 2 includes an end credits coda from rival studio Twentieth Century Fox plugging X-Men (Variety)
- Australian broadcaster ABC signs landmark content deal with China (The Sydney Morning Herald)
- Barnes & Noble founder sells off 3.7 million shares (Publishers Weekly)