CONSUMER PRODUCTS / NEWS / RETAIL
The latest sales stats from The NPD Group emphasize how much kids tastes in toys for the first half of this year vary from country to country. What’s been hot in the US hasn’t rated in the UK or France, for example. Toy industry analyst Frederique Tutt explains why.
COMPANIES / CONSUMER PRODUCTS / iKIDS / MOBILE / RETAIL
Taking augmented reality to the masses, Ottawa, Canada-based publisher Mercury Inpress has released its first book series based on AR brand Incredebooks and secured a deal with Mind Candy for AR coloring and activity books.
- UK to add ratings to music videos to protect kids (Mashable)
- Fuhu’s giant tablet gives kids a chance to play together (The Wall Street Journal)
- Why age and gender matter when it comes to content sharing (Harvard Business Review)
- More parents are keeping kids’ identities off social media (The Globe and Mail)
We can all mouth the words “content is king,” but one of the best practitioners of this is FableVision, an innovative media development company that’s behind such successes as Lure of the Labyrinth. In this edition of Out of the Sandbox, the company’s president Gary Goldberger elaborates on the story behind his company’s best stories. Spoiler alert: he finds it all personal.
The NPD Group releases its US gaming industry stats for July. It’s a mixed bag, with hardware sales buoying the continued downward slide of physical software.