It’s commonplace these days for major animated blockbusters to be preceded by a branded app. DreamWorks Animation is putting a spin on things with its Turbo Racing League app that is currently offering up to US$1 million in shell-out cash prizes.
INTERACTIVE / PEOPLE MOVES
Digital gaming vet Jack Sorensen, who has played a hand in managing Star Wars and Pixar game franchises, will be at the helm of Saban Brands’ mobile gaming division The Playforge as president.
BROADCASTING / CONSUMER PRODUCTS / INTERACTIVE / TV
Halifax-based DHX Media, The Jim Henson Company, Nat Geo Kids, Corus and BabyFirst Plus are among the first creators of paid YouTube channels.The move puts the Google-owned online platform closer to acheiving an affordable a-la-carte lineup of premium content and in a better position to compete on the SVOD front.
Angry Birds creator Rovio Entertainment is likely going to make a lot of indie developers very happy. The Finnish company has opened its doors to third-party gaming titles through a new mobile game publishing initiative called Rovio Stars.
- New iPhone accessory lets people send smells to one another. Ten-year-old boys to rejoice? (Wired)
- After all these years of rebellion, MTV is embracing parents (Time)
- New system Kidaptive tracks a child’s educational progress on the iPad (TechCrunch)
- Inside Netflix’s strategy to lure fans using Arrested Development – and frozen bananas (Forbes)
As master publishing licensee for the Daniel Tiger’s Neighborhood brand, Simon & Schuster will launch story, picture, novelty, activity and non-interactive eBooks starting in January 2014.
Barcelona-based production company Imira Entertainment has named Elena Mera Dios as its new sales manager for the EMEA, North America and Asian markets. Her move is timed with the departure of producer and head of sales Christophe Goldberger.
- Why aren’t YouTube’s biggest stars part of its new paid-subscription service? (The Wrap)
- How the pervasiveness of 3D printing is changing business (The Wall Street Journal)
- Inspiration abounds in Fast Company’s roundup of the 100 most creative people in business (Fast Company)
- Why so many advertisers are missing the millennial mark (Advertising Age)
Warner Bros. Interactive Entertainment is looking to put the Lego Friends franchise into the hands of more girls by introducing the property to Nintendo DS and 3DS handhelds this fall.
Mega US retailer Target has teamed with Warner Bros. Consumer Products and DC Entertainment to launch an exclusive summer retail collection based on the Justice League superhero characters.
UK-based toy company Vivid has been named master toy partner in Europe, Australia and New Zealand for Thunderbirds are Go!, the original series remake from ITV Studios, Pukeko Pictures and Weta Workshop that will premiere in 2015.