iKIDS / KID INSIGHT / MOBILE / TV / WEB
Nielsen findings re-affirm traditional TV as the favored platform for kids, but that doesn’t necessarily mean that viewing habits haven’t changed as time-shifted content and tablet proliferation continue to make marks on the small screen.
CONSUMER PRODUCTS / iKIDS / MOBILE
During its peak, the Angry Birds creator was pulling in revenues upwards of US$200 million. Now, with rapid internal growth belying consumer demand, the Finnish company will lay off 260 employees in a corporate restructuring.
CONSUMER PRODUCTS / GEAR / iKIDS / WEB
The girl-skewing interactive toy market is making room for Flipsies, VTech’s new line of collectible dolls that are designed to encourage both online and offline play.
DreamWorks Animation’s first-ever chief global brand officer Michael Francis is set to leave his full-time role in December, but will continue on as an external consultant for the company and as a board member for AwesomenessTV.
- Out of the box: Disney will tap the power of YouTube for major Star Wars toy campaign (Los Angeles Times)
- Former Mattel exec to head Snapchat’s finances as messaging app prepares to go public (Fortune)
- Moshi Monsters and Bin Weevils are in hot water with the UK Advertising Standards Authority (BBC)
- Hulu launches data-driven programmatic ad-buying marketplace (Variety)
- One photographer aims to show the all-engrossing power of TV over young kids (Wired)
- The Netflix Years: SVOD giant makes way for more teen and tween original programming (The New York Times)
- As Force Friday looms, Target may have the most subtle and intriguing marketing push for new Star Wars merch launching September 4 (Mashable)
- Book vending machines for kids? A new initiative literally replaces food for thought (ABC News)
- The raw honesty of Scandinavian children’s books (The Guardian)
A recent study that polled palliative care nurses enumerated the top five regrets expressed by terminally ill patients. Planet Preschool’s Josh Selig compares the list against his own. After all, there’s a lot of time to contemplate life and death on a long-haul flight to China.
In an output deal with its Italian agent Planeta Junior, De Agostini Editore has secured the exclusive premiere broadcasting rights to more than 600 episodes of new DreamWorks Animation content for its pay-TV channel DeAKids.
The Disney-owned MCN confirmed the shake-up in its executive ranks, with a rep noting there are no immediate plans to find a replacement for the outgoing CCO.