Adhering to its new upfront strategy, Cartoon Network has taken its presentations once again directly to where clients and promotional partners are, and the network is now preparing itself to better reach kids where they are through an expanded portfolio of platform-specific original content that includes series, specials, shorts, interstitials, games and apps – including a mobile micro-network that delivers 15-second clips.
GEAR / iKIDS / MOBILE / TV
While the process of apps inspiring television series has become commonplace these days, mobile hardware developer Fuhu is taking things a step further by creating a TV series that stars an actual tablet. The company has teamed with BabyFirst to launch the original series Albert & Junior, which is based on Fuhu’s nabi kids tablet brand.
GEAR / iKIDS / MOBILE / SOCIAL
While the early success of Disney Infinity helped the House of Mouse’s Interactive segment see sales rise 38% to US$403 million in its first fiscal quarter of 2014, the company is laying off 700 people – or 26% of the division’s global workforce – following particularly sharp losses on the social gaming front.
iKIDS / PEOPLE MOVES / TV / WEB
AwesomenessTV, the Dreamworks Animation-owned media company that develops and distributes content for teens and tweens, has tapped former Disney digital marketing exec T.J. Marchetti to lead branding initiatives as chief marketing officer.
Barcelona, Spain-based Planeta Junior and L.A.-based DreamWorks Animation have forged an extensive multi-year television agreement across Italy, Spain, Portugal, Greece and Turkey.
As today’s kids entertainment industry becomes progressively affected by multi-platform digital innovation including apps and SVOD streaming services, major kidsnets have been re-jigging their upfront formats to better communicate their brand strategies to their clients.
The Toronto, Canada-based annual TIFF Kids Festival, which targets children ages three to 13, is set to kick off its 17th year next month with the Canadian premiere of Rio 2. The event, running from April 8 to 21, includes the TIFF Kids Festival Industry Conference, a four-day professional program that runs from April 14 to 17.
- Realistically proportioned Lammily doll takes on Barbie (Mashable)
- Still believe boys don’t watch girls shows? Think again (Slate)
- Why the Disney-Dish agreement could have everlasting effects on TV viewing as we know it (Los Angeles Times)
- Runaway production trend continues to plague California (Variety)
In a proposed plan that would result in close to US$100 million in savings a year, the BBC intends to close linear channel BBC Three and reinvent the youth-skewing brand as a solely online service – a move that would result in children’s channel CBBC being extended by one hour a night.
Celebrating 20 years on-air in Asia Pacific, Cartoon Network has announced significant milestones in the region for 2013 including finishing the year as the top-rated international kids’ channel in seven markets, and topping the 75 million household distribution mark for the first time.