Forty percent of Canadian households with children have subscriptions to Netflix, as outlined in a new study of the English-language Canadian market by Media Technology Monitor (MTM), which offers deep demographic data on how the OTT VOD service is being used.
Just as the prevalence of touchscreen devices grows among preschoolers, so too is Disney’s continued investment in interactive content experiences. This week in the UK, Disney unveiled its-new Disney Junior Play app for iOS smartphones and tablets – a timely launch considering nearly 10% of UK kids receive their first mobile phone by age five and a quarter of British kids under the age of eight have tablets.
It feels as though this blog has been dedicated more often than not in recent weeks to critiquing studies and finding them wanting, or to complaints about misuse or misinterpretation of research. Today, I want to toast a simple, clever, revealing ethnographic study that does precisely what good research should: It furthers knowledge while also sparking ideas for further study.
Tablets and linear TV have long shared a convoluted relationship. And in many cases, the former has been touted as being a strong exponent of the latter. With 30% of its content focused on kids, year-old Swedish cloud-based TV operator Magine’s latest data shines a light on kids` evolving viewing habits and reveals that children are more inclined to watch shows on tablets than their parents.
A remarkable thing happened last week in the world of children’s media. One of the strongest voices against “screen time” for children under two – an author of the American Academy of Pediatrics’ policy statement on babies and toddlers and media – changed his mind.
One of my favorite expressions is “when you hear hoof beats, don’t look for zebras.” Of course, in Zimbabwe the proverb might be different, but the concept is clear – look for simple explanations first, and then move on to the complex. This adage was on my mind this week as I read coverage of two new studies. One dealt with children, media use and obesity; the other with kids’ active play given different types of playground equipment.