kid insight
More homegrown content needed for Canadian kids: study
KID INSIGHT / TVAccording to a study from Canadian org Youth Media Alliance, families in that country still count TV as their main viewing platform, and it’s an opportunity for Canadian producers to create long-term loyalty by creating more homegrown shows for kids ages nine to 12.
Common Sense launches new Kids Media app
INTERACTIVE / KID INSIGHTNonprofit Common Sense Media has released a new free app that helps parents choose the best age-appropriate games, TV shows, movies, apps, music, websites and books for their kids.
New study finds more tween girls are gaming
INTERACTIVE / KID INSIGHTMarket research company Newzoo has revealed that the international tween-girl gaming community is significant and growing.
Curiosityville online play and learning world launches
INTERACTIVE / KID INSIGHTA new Maryland, US-based online personalized play and learning world called Curiosityville for kids ages three to eight and their parents has launched and partnered with National Geographic Kids.
New US study finds kids’ tablet use jumps 13%
CONSUMER PRODUCTS / INTERACTIVE / KID INSIGHTConsole and portable video game systems still get the most usage among kids ages four to 14, but a new study from market research company The NPD Group has revealed that tablet use by kids is catching up quickly.
New study sizes up kids and apps
INTERACTIVE / KID INSIGHTLooking at kids’ mobile app/entertainment habits and parents’ searching behavior, The NPD Group’s new study Kids and Apps: A New Era of Play, has revealed that the Apple App Store is the go-to resource for parents to find apps for their children.
New study examines print vs. eBooks for kids
INTERACTIVE / KID INSIGHTAs the popularity of digital book reading continues to grow especially with younger ages, The Joan Ganz Cooney Center has conducted a new study that explores the differences in the way parents and their preschool-age children (three to six) interact when reading print books, basic eBooks, and enhanced eBooks together.
Kids prefer free gaming apps to other mobile content
KID INSIGHTLooking at the mobile app habits and preferences of kids ages two to 14, The NPD Group’s new study, Kids and Apps: A New Era of Play, has revealed that gaming apps are the most popular and the majority (88%) of apps kids have access to are acquired for free.


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