In a move that could potentially turn more stories by Indian writers into books, TV series, movies and digital projects, online self-publishing platform Wattpad has partnered with Times Bridge, the global investments and partnerships arm of one of India’s largest media congloms, Mumbai’s The Times Group.

Under the deal, Wattpad and Times Bridge will aim to increase Wattpad’s user base in the country, which currently stands at 2.6 million monthly people who have shared more than four million story uploads. It also aims to help Indian writers build a global audience; as well as provide opportunities for Wattpad Studios to collaborate with new local partners to make books, TV shows, films, and digital projects out of the platform’s stories.

While the value of Times Bridge’s Wattpad stake has not been disclosed, the partnership gives the Toronto-based self-publishing hub a direct link to The Times Group’s media and entertainment divisions across publishing, broadcasting, film, entertainment, radio and the web, as well connections to some of India’s bestselling authors.

The partnership comes on the heels of Wattpad hiring Devashish Sharma, as the first country manager for India, last December. Based in Mumbai and reporting to Wattpad chief product officer and co-founder Ivan Yuen, Sharma is leading the charge to boost Wattpad’s user base in India and look for multi-media opportunities for local authors.

Wattpad’s Indian expansion follows the launch of the company’s own publishing division Wattpad Books, which will release six young adult titles this year, spanning genres such as mystery, romance and fantasy. The books will be available in leading retailers across North America via Wattpad distribution partners Macmillan in the US and Raincoast Books in Canada.

To date, Wattpad has more than 70 million users globally and has already adapted several of its original YA titles into TV series, including Netflix commission The Kissing Booth (story author Beth Reekles pictured) and supernatural thriller Light as a Feather for Hulu.