French producer and distributor MIAM! Animation has brought on former Xilam sales exec Jessica Delahaie to be its new head of sales and acquisitions.
Prior to joining MIAM!’s growing distribution team, which also recently added Marlyse Pacaud as distribution manager, Delahaie served as EVP of media distribution for EMEA and Canada at French prodco Xilam Animation for nearly three years. And for nine years before that, she worked in various sales positions at Mediatoon Distribution.
Sales team expansion is a top strategic priority at MIAM!, likely because the company recently signed a deal with Chinese e-commerce giant Alibaba’s Youku streaming arm. The SVOD service picked up MIAM!’s Yeti Tales and Little Malabar for Mainland China.