As today’s young fans continue to demand more interactive, hands-on experiences with their favorite brands, Nickelodeon has launched SpongeBob SquarePants: You Bring The Color, a creative new cross-platform campaign where kids can help color all-new SpongeBob episodes.

Throughout July and August, fans can visit the campaign’s website to digitally color SpongeBob for the show’s iconic opening sequence. Selected fan creations will then debut on Nickelodeon this fall during a themed week of new episodes.

Fans will also be given the opportunity in the fall to color additional images for the final scene of an upcoming black-and-white episode entitled “Squid Noir.”

SpongeBob SquarePants: You Bring The Color features more than 50 colorable scenes and a special online gallery for selected submissions. The campaign also includes a retail tie-in with partner products including General Mills GoGurt, Frankford Gummy Krabby Patties Candy and International Vitamin Corporation’s SpongeBob Gummy Vitamins.

During September, specially marked packages of products from the campaign’s partners will feature unlockable codes to additional exclusive scenes to color. If fans submit more images, it will increase their chance of seeing their creation on-air during Nick’s You Bring the Color week.

As SpongeBob gears up for its 12th season, Nickelodeon continues to keep the brand fresh with new offerings including a stop-motion Halloween special and a third movie from Paramount Pictures. The campaign also follows other new cross-platform interactive experiences like Netflix’s choose-your-own-adventure episodes.