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Nickelodeon unveils 24-hour kids music channel

Viacom's MTV Hits television channel is being rebranded into a kid-focused music video channel dubbed NickMusic.
August 30, 2016

Nickelodeon has rebranded US television channel MTV Hits into NickMusic, a kid-targeting 24-hour music video destination that will launch on September 9.

The channel will feature a music video lineup of kids’ favorite Top 40 artists from all genres, artist-hosted programming blocks and branded segments like “Videos We Heart,” “Pop Playback” and “Bumpin’ Beats.” There will also be long-form concert specials and music-inspired series, including TeenNick Top 10.

NickMusic will serve to complement Nick’s other music offerings such as NickRadio, which features current hits, guest DJ appearances by channel┬ástars, branded entertainment and celebrity interviews on leading digital radio platform iHeartRadio.

The first promo for NickMusic can be found here.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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