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Amazon strikes exclusive streaming deal with PBS KIDS

As it continues to take on Netflix and Hulu in the American children's SVOD market, Amazon has landed streaming rights to the bulk of PBS KIDS' programming in an exclusive new agreement. (Pictured: Henson's Dinosaur Train.)
July 4, 2016

E-commerce giant Amazon has secured a multi-year agreement with PBS Distribution, making Amazon Prime Video the exclusive premium streaming service for a raft of popular PBS KIDS shows including Odd Squad, Daniel Tiger’s Neighborhood and Peg + Cat.

The series, as well as long-running hits Wild Kratts, Arthur, Reading Rainbow, Caillou and Dinosaur Train (pictured), plus new titles Nature Cat and Ready Jet Go!, will be accessible to Prime members in the US via the Amazon video app. It is available for TVs, connected devices including Fire TV, mobile devices and online at www.amazon.com/primevideo.

The content, which is also downloadable for offline viewing at no extra cost, is also exclusive to the Amazon FreeTime Unlimited subscription kids service.

PBS KIDS channels retain the right to premiere the series involved in the deal. Amazon can  then stream them after a yet-to-be-announced period of time.

The deal also means that PBS KIDS shows now exclusive to Amazon have been pulled from competing services such as Netflix and Hulu.

Programs not affected by the agreement include Sesame Street, which is exclusive to HBO and its streaming services HBO Go and HBO Now; Curious George, which is a Hulu exclusive; Super Why!, which stays on Netflix under a previous deal, and Thomas and Friends, which streams across Amazon, Netflix and Hulu.

The streaming deal comes as PBS KIDS has a free, 24/7 multiplatform content service in the works to meet the changing media needs of American kids, in particular ones from low-income families.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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