Warner Bros. Consumer Products EMEA has renewed its deal with Netherlands-based marketing company TCC for retail loyalty programs featuring classic animated characters including Tom and Jerry, Looney Tunes and Scooby-Doo.

Promotional support will cover instant rewards programs, redemption rewards schemes, digital consumer games, and spend-and-get offers at supermarkets, hypermarkets, gas stations and convenience stores, as well as DIY and home improvement outlets.

TCC’s programs are designed  to attract new business, encourage  loyalty and retain customers by offering them added value incentives. TCC aims to continue developing holistic events and campaigns to enhance WBCP’s brands, building on the success it has had with key European retailers like Aldi, Auchan, El Arbol, Esselunga, Merkur, Billa and Coop.