Streaming TV giant Netflix is growing its already robust kids lineup with the addition of three new original series—live-action tween drama The Greenhouse, animated series Stretch Armstrong and a musical update of MGA Entertainment’s toy-based property Lalaloopsy (pictured).
Marking the first time Hasbro Studios has created original programming for Netflix, 26-episode Stretch Armstrong, based on the rubbery hit action-figure-like toy from the 1970s, will debut next year.
The action-comedy tells the adventures of over-scheduled teenager Jake Armstrong and his two best friends who become unlikely superheroes after being accidentally exposed to an experimental chemical that makes their bodies expand.
Meanwhile, The Greenhouse is set to debut in 2017, and follows the lives of two rival groups of students at an elite boarding house in Southern California who come together when an evil plot is uncovered.
The West Wing‘s Paula Yoo is adapting the series with the show’s creator, writer and showrunner Giora Chamizer. She created the first Greenhouse series, which aired in Israel in 2012 before being sold to Nickelodeon UK in 2013. Nutz Productions, a subsidiary of Ananey Communications, is producing the series for Netflix.
Finally, scheduled to premiere in fall 2016, is a new 13-episode Lalaloopsy series that will continue the magical misadventures of the popular six doll friends and their pets while featuring all new original music. The new series follows in the footsteps of MGA Entertainment’s first 52 x 11-minute Laloopsy series greenlit by Nickelodeon in 2013 and based on MGA’s popular doll and toy line of the same name.
This is MGA’s second Netflix original, following the August 2015 debut of STEAM-themed Project Mc², which has a corresponding doll and toy line.
As Netflix expands its kids portfolio, the network recently hit the 75 million worldwide subscriber milestone and reached US$270 million in profits for Q4 2015.