Warner Bros. Unveils New Animated Content for DC Super Friends
Consumer Products

Toy State to make licensed DC Super Friends vehicles

Norwood, Massachusetts-based Toy State has inked a global deal with Warner Bros. Consumer Products to make licensed RC vehicles based on the DC Super Friends brand.
July 28, 2015

Norwood, Massachusetts-based Toy State has inked a global deal with Warner Bros. Consumer Products to make licensed remote-control vehicles based on the DC Super Friends brand.

Targeting kids three to seven, the vehicle line starring the likes of Batman, Superman and Wonder Woman will feature Toy State’s hallmark innovative lights and sounds.

Toy State will distribute the line under its flagship Nikko brand, with products launching at retail mid-2016.

Today’s news comes just a few months after WBCP released new DC Super Friends animated shorts and announced plans to expand its Imaginext play set line from Mattel. WCBP is also expected to name a publishing partner for the brand this year.

 

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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