Traditionally tactile Play-Doh is getting the digital treatment. Hasbro and educational app maker PlayDate Digital have teamed to launch new app Play-Doh Seek and Squish.
The storybook app (US$2.99) is now available on the Apple App Store for iPhone, iPad and iPod Touch. Readers play hide-and-seek in an entirely Play-Doh-sculpted landscape, looking for animals in eight habitats (desert, garden, ocean, savanna, farm, forest, arctic and jungle).
It’s not the first time that PlayDate Digital and Hasbro have paired up. PlayDate has produced a number of products based on Hasbro properties, including interactive storybook apps Play-Doh Create ABCs, My Little Pony: Power Ponies and Transformers Rescue Bots: Sky Forest Rescue.