Character Options will remain as Peppa Pig’s master toy licensee in the UK until at least December 2017. The three-year renewal with Entertainment One Licensing comes after Character Options’ global manufacturing deal saw successful toy rollouts from distributors across Australia, Spain, Russia, Italy and Benelux.
Character Options, a subsidiary of UK-based Character Group, plans extensions of the Peppa Weebles and Theme Park range for fall/winter 2014, and will also introduce a “Holiday” theme into the UK market in spring 2015.
eOne also agreed to a three-year renewal with Jumbo Games, which will commemorate Peppa’s 10th anniversary with Peppa Pig Muddy Piddle Floor Puzzle. The puzzle will pay tribute to Peppa’s very first episode. Jumbo will also launch a Peppa Pig Hide and Seek Game ready for retail this fall/winter.