Disney Interactive has launched Citizen Kid, a brand-new original web series that celebrates kids’ potential and how ordinary activities can be turned into extraordinary accomplishments.
With Milk on board as the show’s exclusive sponsor, Citizen Kid features a variety of inspiring children among its 18 episodes including nine-year-old aspiring Olympic ice skater, Hailey, who gathers used equipment and holds skating lessons for underprivileged kids.
Episode two highlights how 12-year-old Sam raised money for charity by recycling tech trash like cell phones and ink cartridges from local businesses, while episode three shows how a 15-year-old girl became a certified vet assistant.
Citizen Kid was first announced at Disney Interactive’s Digital NewFront in May 2013.
The first three episodes are now live at disneycitizenkid.rebelmouse.com. Here is a look at episode one featuring Hailey.