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Mia and Me gets US deal, more global broadcasters

Italian prodco Rainbow and co-pro partners Lucky Punch and M4e in Germany have announced a raft of new broadcasting deals for their series Mia and me, including one with Nickelodeon US.
March 12, 2014

Italian prodco Rainbow and co-pro partners Lucky Punch and M4e in Germany have announced a raft of new broadcasting deals for their series Mia and me, including one with Nickelodeon US.

action/CGI series combines fantasy, adventure and comedy, and chronicles the adventures of 12-year old Mia as she juggles her life in the real world with another role in the magical kingdom of Centopia. In addition to the January launch on Nickelodeon in the UK ,  Nick US will bow the series next month. Other new TV partners on board include Gulli (France), Gloob (Brazil), where the show is set to launch on April 14, and Eleven (Australia), where it will bow in late May.

Currently, the first season of the series has more than 70 broadcasters in more than 80 territories. And the second season is slated for delivery in late 2014/early 2015 along with a feature film, which is planned for a theatrical release in 2016. Additionally,  a full range of merchandise will launch this year in established territories, including a toy line from international toy partner Mattel. Other partners include Ravensburger, Egmont, Unilever, Nestle and Panini.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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