Australia’s Haven Licensing, which represents brand owners including Nickelodeon and HIT Entertainment, has been appointed by UK indie Platinum Films as the licensing agent for boy-skewing adventure series Matt Hatter Chronicles in Australia and New Zealand.
The deal will see Haven recruit a roster of licensing partners for a product rollout in 2014/2015 and execute a comprehensive cross-platform retail and marketing campaign in retail stores, online and on-air.
The series has grown in popularity across the region since it debuted on Network Ten’s digital free-to-air channel ELEVEN earlier this year and on New Zealand’s commercial free-to-air channel TV2. New episodes of the series are set to premiere next year, and the show’s third season was recently greenlit by Britain’s ITV.
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