Turner International Asia Pacific will bring Boomerang to an estimated 11 million households in Thailand next month via free-sat broadcaster MGroup.
Boomerang will be available in the Thai language starting August 14 and will be the first international kids channel made available on a free cable and satellite platform. The channel will be locally operated by a subsidiary of Major Kantana Broadcasting and supported by M Turner, a new joint venture between Turner Asia Pacific Ventures and MKB (itself a joint venture between M Picture and Kantana Group).
Boomerang programming comprises a wide array of kids content, from classics like Scooby-Doo and Tom and Jerry to newer offerings for preschoolers and teens.
Also in Thailand, Turner’s preschool brand Cartoonito debuted on MeTV in March, while superhero channel Toonami launched on CTH and pay cable platforms in December 2012.