Consumer Products

Angry Words app enters licensing world

The Angry Words app, which has gained significant traction in Spain, is going the licensing route thanks to Spanish company Biplano.
March 14, 2013

The popular Angry Words app has a new licensing agent in Biplano. The Spanish licensing company is set to develop a robust plan based on the Etermax-owned app for Spain, France and Portugal.

Angry Words, also known as Apalabrados, is a multi-player crosswords online game that has gained particular traction in Spain, where one in four smartphone users have downloaded the game. In fact, more than 70% of the game downloads have taken place in Spain.

Of course, Angry Words is following a string of apps that are moving from the mobile screen to the licensing world.  Trailblazer Angry Birds, for instance, has seen 30% of its revenue come from numerous consumer products extensions.

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Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at


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