Nintendo
Consumer Products

Nintendo characters head for the toy aisle

Classic Nintendo video game characters like Mario and Princess Peach are taking new form thanks to a licensing deal with Jakks Pacific. The toymaker will manufacture, market and distribute a line of toys and related consumer products for almost all Nintendo properties.
February 25, 2013

Classic Nintendo video game characters like Mario and Princess Peach are taking new form thanks to a licensing deal with Jakks Pacific. The toymaker will manufacture, market and distribute a line of toys and related consumer products for almost all Nintendo properties.

The line of toys, games, playthings, novelties, plush, key chains will hit US retailers in spring 2014, while the company’s Halloween costume division, Disguise, is launching costumes and accessories in time for this upcoming Halloween season. Costumes will feature such characters as Mario and Luigi, Donkey Kong, Princess Peach, Game Link and Zelda, among others.

The agreement covers global territories with the exception of Japan and Korea.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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