Inside the business of children's digital media

British brand Beat Girl heads for US market


European multi-platform property Beat Girl, which includes a web series, book, movie and TV series, will have a North American presence after Electus has acquired the format rights from producer beActive.

Created by Emmy-nominated writer-producer Nuno Bernardo and originally produced in the UK in 2012, Beat Girl follows a young girl as she is torn between her late mother’s dreams of her securing a place in the prestigious Julliard Performing Arts School in New York and becoming a world class pianist in the world of Electronic Dance Music (EDM). A coinciding music album and mobile app are due out in the Spring.

This marks the second US format sale for beActive, which previously sold the rights for multi-platform teen series Sofia’s Diary to Sony Pictures and Television. The original television series and the film rights for Beat Girl are currently being sold internationally by Content Media.

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