Entertainment developer and marketer Genius Brands International is expanding beyond making music and education-based products for children into kids TV production with a new animated series based on its Genius brand.

Genius expects to sell the yet-to-be-named series currently in development for kids ages six to nine to broadcasters for a fall 2014 delivery.

Signing on as creators and writers are Suzanne Bolch and John May, an accomplished writer/producer team responsible for executive producing series such as Captain Flamingo (YTV/Jetix), Naturally Sadie (Disney/Family Channel), and Our Hero (CBC), as well as producing the Discovery/YTV series The Screech Owls, The Journey of Allen Strange and Disney/Family Channel’s Flash Forward.

The announcement comes as Genius Brands’ Baby Genius YouTube channel recently cracked the 10 million views mark.