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Consumer Products

Imperial launches new Disney products

California-based manufacturer Imperial Toy has partnered with Disney Consumer Products to bring a new line of Disney- and Marvel-branded bubble toys and accessories to mass retailers across the US in 2012.
May 28, 2012

California-based manufacturer Imperial Toy has partnered with Disney Consumer Products to bring a new line of Disney- and Marvel-branded bubble toys and accessories to mass retailers across the US in 2012.

Disney Super Miracle Bubbles products available now feature characters from Disney Princess, Disney Fairies, Toy Story, Cars, Minnie Mouse and Mickey Mouse Clubhouse.

Products based on Jake and the Never Land Pirates and Finding Nemo are expected to launch next spring and Imperial is also planning to expand the products beyond mass retailers into drug, value and grocery locations in 2013.

In addition, Imperial will debut Disney novelty Googly-branded products (pictured) for fall 2012 with more Disney novelty products planned for 2013.

With Marvel, Imperial’s new The Avengers and Spider-Man-branded bubbles and bubble accessories are available from spring 2012 and a novelty toy line expected to include cell phones and watch projectors is set to roll out this fall.

Imperial has also extended its partnership with Marvel through 2013.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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