Inside the business of children's digital media

Temple Run sprints into traditional games


TempleRun

Toyco Spin Master Games has partnered with Washington, D.C.-based indie mobile games studio Imangi Studios to produce traditional games based on the hit adventure app Temple Run.

The licensing deal will see Spin Master bring card games and board games with electronic features to mass-market retailers in North America this fall and a global rollout is planned for 2013.

The app, which is targeted to kids ages nine and up and is available for iOS and Android devices, features a hero who, after collecting treasure, has to navigate his way through a dizzying array of booby traps to get out alive.

Since its debut in August 2011, the app has been downloaded more than 60 million times and was recently named as one of Time magazine’s top 30 apps to download.

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