AvengersNew2
Consumer Products

Marvel/Toys ‘R’ Us to launch Avengers retail experience

In support of the highly anticipated May 4 feature film Marvel's The Avengers, Marvel Entertainment has joined forces with Toys 'R' Us to launch a multi-pronged retail experience featuring Avengers-themed in-store boutiques in nearly 600 US Toys 'R' Us locations, as well as a new online initiative.
April 16, 2012

In support of the highly anticipated May 4 feature film Marvel’s The Avengers, Marvel Entertainment has joined forces with Toys ‘R’ Us to launch a multi-pronged retail experience featuring Avengers-themed in-store boutiques in nearly 600 US Toys ‘R’ Us locations, as well as a new online initiative.

The boutiques will display a large collection of toys (action figures, R/C vehicles, role play items, and playsets) based on popular Avengers characters including Iron Man, Captain America, Thor, The Incredible Hulk, and Black Widow, as well as two exclusive lines of Marvel Universe Collector Base action figures.

The online/social media experience encompasses activity on Facebook and Twitter and Toysrus.com/Avengers will feature products, video content, character bios, downloadable coloring sheets and desktop images.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

Menu

Brand Menu