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Consumer Products

Despicable Me 2 lands apparel deal

Universal Partnerships & Licensing (UP&L), Illumination Entertainment and Hybrid Apparel have partnered on a deal that will see the companies become the domestic master apparel licensee for the upcoming Illumination feature film Despicable Me 2 which will premiere in theaters worldwide on July 3, 2013.
April 11, 2012

Universal Partnerships & Licensing (UP&L), Illumination Entertainment and Hybrid Apparel have partnered on a deal that will see the companies become the domestic master apparel licensee for the upcoming Illumination feature film Despicable Me 2 which will premiere in theaters worldwide on July 3, 2013.

Hybrid’s apparel line, which will hit retail stores next summer, will include boys, juniors, mens and girls t-shirts, fleece, 2fers, thermals, tanks and tops featuring popular Despicable Me characters including the minions. Plans are also in place to launch products in the toddler category.

The deal comes after Universal Partnerships & Licensing (UP&L), Illumination Entertainment and Thinkway Toys recently partnered to produce toys (figures, toys, plush, dolls, playsets, vehicles, role play and novelty) based on the sequel.

Despicable Me, which grossed more than $543 million globally, became the tenth highest-grossing animated film in US history and the second highest-grossing animated film of 2010.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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