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Consumer Products

Disney Junior’s Jake gets third season, toys launched

Hit series Jake and the Never Land Pirates has been picked up for a third season by Disney Junior and Disney Consumer Products has unveiled more than 130 toys inspired by four series on Disney Junior (Jake and the Never Land Pirates, Mickey Mouse Clubhouse, Minnie's Bow-Toons, and Doc McStuffins) to be launched this year.
February 15, 2012

Hit series Jake and the Never Land Pirates has been picked up for a third season by Disney Junior and Disney Consumer Products has unveiled more than 130 toys inspired by four series on Disney Junior (Jake and the Never Land Pirates, Mickey Mouse Clubhouse, Minnie’s Bow-Toons, and Doc McStuffins) to be launched this year.

A toy line based on Jake and the Never Land Pirates will be released in June featuring plush, role play and accessories from Just Play and action-oriented play sets and figures from Fisher-Price, including Jake’s Pirate Ship, designed after Bucky, Jake’s ship in the series.

Jake and the Never Land Pirates, a Disney Television Animation-produced series targeting kids ages two to seven, follows the adventures of kid pirates Jake, Izzy, Cubby and Skully as they work together to outwit Captain Hook and Mister Smee, characters from Disney’s classic Peter Pan.

The series, which has reached more than 110 million viewers worldwide, airing in 166 countries in 35 languages through fall 2011, airs daily during Disney Channel’s Disney Junior programming block for kids ages two to seven and will be prominent on the new 24-hour Disney Junior channel launching in the US on Friday, March 23.

The announcement adds strength to the expanding Jake and the Never Land Pirates brand which now covers magazines, DVDs, soundtracks, a live stage show at Disney Parks & Resorts, and another Disney Consumer Products line (party supplies, apparel, sleepwear, daywear, room d├ęcor, plush) set to launch in stores nationwide in spring 2012.

For the other Disney Consumer Product lines, toys based on new animated series Doc McStuffins (set to air on Disney Junior next month) will feature doctor-themed role play, dolls and accessories.

Interactive play sets, figures and vehicles by Fisher-Price for Mickey Mouse Clubhouse as well as plush will also be launched.

A Minnie’s Bow-Toons line will include kitchen and fashion-themed role play from Just Play and dolls and accessories from Fisher-Price.

Disney Consumer Products’ new lines will also feature interactive board games from Wonder Forge, children’s electronics from VTech, ride-ons from Kiddieland, and bikes and scooters from Huffy.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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