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LeapPad and The Entertainer score at toy awards

The 2011 Toy Industry Awards were handed out last night in London, England and the night's big winners were the LeapPad Explorer by Leapfrog, UK toy retailer The Entertainer and Hasbro.
January 25, 2012

The 2011 Toy Industry Awards were handed out last night in London, England and the night’s big winners were the LeapPad Explorer by Leapfrog, UK toy retailer The Entertainer and Hasbro.

The event, which was organized by the British Toy & Hobby Association with the Toy Retailers Association (TRA), was presented at Banqueting House in Central London following day one of the 59th Toy Fair, which is currently taking place at Olympia in West London.

The LeapPad Explorer won Toy of the Year, Hasbro took home Supplier of the Year, and The Entertainer was awarded Toy Retailer of the Year.

Other notable winners included Val Stedham (TRA Industry Award for services to the toy industry), Bentalls of Kingston (Judges Special Recognition Award for outstanding achievement in toy retail), and Innovation First’s Hexbug range, Interplay’s Craft ranges and TY’s Beanies & Beanie Boos were all given TRA Special Recognition awards.

TOY RETAILER OF THE YEAR WINNERS:

Independent Toy Retailer of the Year - W J Daniel & Co (Windsor)
Multiple Toy Retailer of the Year - The Entertainer
Online Toy Retailer of the Year - The Entertainer
Toy Catalogue of the Year - Smyths
Toy Retailer (Grocer) of the Year - Tesco
Judges Special Recognition Award - Bentalls (Kingston)
Overall Toy Retailer of the Year -The Entertainer

TOY SUPPLIER OF THE YEAR AWARDS:

Collectable Toy of the Year – Moshi Moshlings, Vivid Toy Group
Construction Range of the Year – Ninjago, Lego
Game of the Year – Doggie Doo, John Adams
Pre-School Toy of the Year – Toot Toot Drivers Car and Garage, Vtech
Girls’ Toy of the Year – Fijit Interactive Friends, Mattel
Boys’ Toy of the Year – Nerf N-Strike Maverick, Hasbro
Doll of the Year – Disney Tangled Sing & Glow Rapunzel, Mattel
Lifestyle Toy of the Year – LeapPad Explorer, Leapfrog
Toy License of the Year – Moshi, Mind Candy
TRA Special Recognition Award – Hexbug, Innovation First
TRA Special Recognition Award - Beanies and Beanie Boos, TY
TRA Special Recognition Award  - Craft Ranges, Interplay
TRA Industry Award – Val Stedham
Supplier of the Year – Hasbro
Toy of the Year  - LeapPad Explorer, Leapfrog

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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