Mary Renner Beech has been named the new North America VP and GM of toys and social expressions at Disney Consumer Products.

In her new role, Beech will be responsible for driving the US business by overseeing product category management as well as marketing and licensee relationships. Beech will also partner closely with DCP’s internal retail and franchise teams and across divisions to drive the region’s franchise and business growth.

Beech has grown accustomed to Disney franchises, business models and internal resources during her 11 years at the company. For the past three years, she has overseen the long-term franchise strategy and planning and marketing communications for Disney’s core entertainment franchises, as well as animated, Pixar and live-action theatrical releases. She has been a key player in the development of DCP’s strategies for fiscal year 2012 and beyond, which she will now help execute in toys and social expressions.