Nelvana renews preschool, boys series

Corus Entertainment-owned Nelvana Enterprises has announced new episodes of animated series Max & Ruby, Beyblade and Bakugan, along with new licensing opportunities tied to each property.
February 9, 2011

Corus Entertainment-owned Nelvana Enterprises has announced new episodes of animated series Max & Ruby, Beyblade and Bakugan, along with new licensing opportunities tied to each property.

Twenty-six new half-hour episodes are in production with Chorion for the preschool series Max & Ruby. Licensees on-board in the US include Sara Max, VTech, Bakery Crafts and Penguin, and Ty Beanies in both Canada and the US.

Nelvana and d-rights, meanwhile, are releasing 51 new half-hour episodes of the anime boys series Beyblade: Metal Masters. Master toy partner Hasbro is among the brand’s 26 licensees, with more deals currently being finalized.

Another boys anime series, Bakugan: Mechtanium Surge, is set to debut its fourth season in Canada and the US this month with 26 new half-hour episodes. Bakugan toys from Spin Master include newly added action figures and battle vehicles. Licensees in Canada include Paris Geneve for apparel, Calego for bags, Black & White for footwear, Hallmark for party goods, Colgate for toothbrushes and toothpaste and 3M for bandages.  Opportunities in Canada include consumer packaged goods promotions and more.

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