A number of new licensees have hopped on board Ludorum’s preschool franchise Chuggington.
New partners include Worlds Apart (pop up play and ready beds), Abbey Home Media (audio books), Wesco (watches and gifts) and Ethos (personal care). BBS has been appointed as licensee for party stationery throughout Continental Europe. Additionally, Halsall has extended its agreement for Chuggington bikes, scooters, trikes, bike accessories and protective clothing beyond the UK and products will shortly be available in France, Germany, Austria, Switzerland, Italy, Iberia, Eastern Europe, The Middle East and Israel.
The appointments bring the number of global Chuggington licensees to 160 and follow recent news that Ludorum has secured a worldwide agreement with Canadian toy manufacturer MEGA Brands to produce a range of Chuggington construction toys.