Global deals on the horizon for MTVNI

MTVNI has secured a series of global consumer product and TV licensing deals for its kids portfolio.
June 2, 2010

MTVNI has secured a series of global consumer product and TV licensing deals for its kids portfolio.

Nickelodeon & Viacom Consumer Products (NVCP) is entering new product categories and markets with a range of back-to-school deals, including a SpongeBob deal with French licensee School Pack, which will take the property into schoolbags and satchels, schoolbags with wheels, trolleys, backpacks, backpacks with wheels, messenger bags, shoulder bags, pencil cases and tote bags. The deal, which covers France and Belgium, runs through to the end of 2012.

In Italy, NVCP has signed Copywrite Europe Group to launch the first consumer products for bi-lingual property Ni-Hao, Kai-Lan in Italian-speaking markets. The deal covers stationery and back to school ranging from school bags and trolleys to wallets, lunch boxes and activity sets.

In Poland, Pentra will develop a Dora the Explorer stationery range that includes notebooks, crayons, schoolbags and paints. The deal also covers Latvia and Lithuania.

Licensee Miquel Rius has inked a deal for SpongeBob SquarePants stationery and back-to-school product aimed at the department store and mass retail sectors for Spain and Portugal.

NVCP UK has renewed two deals on SpongeBob SquarePants covering both the children’s and young adult back-to-school and gift markets.

Children’s and adult licensed mobile and PC accessories manufacturer Premium Mobile Distribution has renewed its license to produce a collection of mobile socks, cases, mouse and mouse mats, laptop bags and keyboards in a deal that runs to March 2012. Premium has also developed a new range of iPhone cases and BlackBerry cases for SpongeBob SquarePants aimed at older consumers.

On the television front, MTV Networks International continues to see market growth in Russia, Eastern Europe and the Near East as sales across the brand and programming portfolio increase.

In Hungary, TV2 is updating its Nickelodeon-branded block with new programming airing in September. Among the new series are Nick Jr.’s preschool series Ni-Hao, Kai-Lan, two additional seasons of Dora the Explorer, additional episodes of SpongeBob SquarePants and Go! Diego, Go!

Bulgaria’s TC Seven JSC has also signed Nick’s iCarly, and Top Channel in Albania has signed for 21 new episodes of SpongeBob SquarePants, while ICTV in the Ukraine has re-licensed Rugrats and All Grown Up.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at


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