Justice League powers up its kids reach with Subway
With a successful new Cartoon Network TV show that’s regularly scoring ratings in the 5.0 range with kids six to 11, the motley crew of Justice League superheroes is now making a play for kids in the mass-market promo arena. Cartoon Network, DC Comics and Subway have teamed up to offer seven character-based toy premiums in the sub chain’s Kids’ Pak meals. Running from May 20 to July 7 in nearly 14,000 restaurants, the promotion will be supported by in-store POP.
Sesame Street stays top of mind Down Under
Sesame Street is looking to grow its kids mindshare Down Under with a four-week Happy Meal program running this month in Australian locations of McDonald’s, the country’s largest QSR chain. Up for grabs will be more than five million units of 12 different collectible beanies based on characters from the show, which has been airing on ABC Australia for 32 years and now runs weekdays at 8:30 a.m. The promo will also benefit from some on-air ad support on ABC and all the major Aussie terrestrial channels.
Warner spins free tunes to tout Looney Tunes merch
To help push a new line of Looney Tunes kids merch that will be on shelves this July in time for the back-to-school rush, Warner Bros. Consumer Products has partnered with Warner Music Group to offer a special gift-with-purchase CD to consumers who pick up three Looney Tunes items before September 15. A roster of 23 licensees including Mead, Accessory Network, Colgate and Thermos will create the merch that figures into the giveaway, and the disk will feature tracks from up-and-comers including Lindsay Pagano, M2M, LMNT and Code 5. WBCP will support the effort with a TV, print and on-line ad campaign, as well as on-pack stickers.
Chupa Chups rides into Six Flags
The Chupa Chups lollipop brand has edged its reach into the amusement park world with a new marketing sponsorship deal with Six Flags. In addition to providing Six Flags’ U.S. locations with Crazy Dips, Pop Rocks, Whistle Pops and Smint Mints to hawk this summer, Chupa Chups will sponsor various rides and sections in the parks, which attract 40 million guests each year. The two companies will also run joint contests throughout the year, offering free tickets in Chupa Chups multi-packs.
Harold and Jackie get set to draw crowds in a U.S. mall promo
Jackie Chan Adventures and Harold and The Purple Crayon are gearing up to headline a variety of activity areas for the three to 12 crowd in a Sony Pictures Consumer Products-sponsored mall tour that began last month and runs through to December. Travelling to 35 State-side malls under the brand ‘It’s Kids Time,’ the show will include Harold’s Coloring Corner, an area featuring crayons and coloring sheets, as well as games and books from licensees Briarpatch and HarperCollins. In Jackie’s Karate Training Center, kids can play virtual reality 3-D games and an Activision GBA title.