Knowledge Adventure gives Spy Masters a head start
Knowledge Adventure’s new JumpStart Spy Masters CD-ROM series will get a promo boost from a U.S. TV spot airing October 8 through November 11 on Nickelodeon, Cartoon Network, ABC and Toon Disney. Expected to make 185 million impressions and reach 65% of its target demo of kids seven to 11, the 30-second commercial focuses on the first two adventure role-playing titles Unmask the Prankster and Max Strikes Back.
A ‘Gotta Get Your Gear’ promo featured in game boxes until the end of the year gives the first 500 kids who earn all 10 gadgets from both games a unique code with which they can claim a prize at Spymastersgame.com. Rewards up for grabs include MP3 players, computers, personal digital assistants, roller blades, cell phones and boom boxes. The promo will also run on-line through Jumpstart.com and Education.com, while banner ads running on the Nick and Cartoon Network websites until early November round out the Internet effort. More than 250,000 Spy Masters Training Mission teaser CDs will also be included in boxes of the JumpStart Adventures 3rd to 6th Grade and JumpStart Typing series until the end of the year.
Zoinks! Scooby-Doo vid promo packs a multimedia punch
This month’s multi-platform campaign supporting Warner Home Video’s release of Scooby-Doo and the Cyber Chase kicks off with TV spots airing from October 4 to 15 on Fox Family Channel, Fox Kids, Kids’ WB!, Nickelodeon and Cartoon Network, while print ads run in this month’s issues of Disney Adventures, Nickelodeon, Family Fun and DC Comics. On-line support includes a downloadable, interactive Scooby-Doo ScreenMate that’s distributed on AOL, Cartoonnetwork.com and Scoobydoovideos.com; as well as banner ads and pop-up windows on popular kid websites including Cartoon, Nick and AOL Kids, which has declared October Scooby-Doo Month.
From October 15 to November 18, 5,000 U.S. Wendy’s locations will run a kids meal promotion offering five Scooby toys, including a bookcase viewer and a glow-in-the-dark jigsaw puzzle. In-restaurant support includes four-color Scooby-Doo kids meal bags with a US$2 coupon towards the video, as well as trayliners, toy displays and signage. Frigo Cheese Heads will release a national FSI to 34 million households promoting the release with a US$3 rebate. Also, an instant-win on-pack contest will be featured on six million packages until December, with prizes including a trip to Cartoon Network and 1,000 Scooby videos.