As a result of fast growth across its lifestyle and entertainment portfolio over the past year, L.A.-based Saban Brands has formed two new units—Saban Brands Lifestyle Group (SBLG) and Saban Brands Entertainment Group (SBEG).

Aiming to expand Saban’s portfolio of successful fashion and lifestyle brands which currently includes the globally recognized Paul Frank IP and the recently acquired apparel, footwear and accessories brand Macbeth, SBLG will be led by Dan Castle, who joined Saban Brands in June as its MD of strategic business development.

Castle will operate out of Saban’s New York office and continue to report directly to Elie Dekel, president of Saban Brands.

SBEG, which includes popular brands such as Power Rangers, Digimon Fusion and Julius Jr., as well as new TV series/properties Popples, Luna Petunia and Emojiville, will be overseen by Dekel from Saban’s L.A. headquarters.

The unit expansion comes on the heels of Saban Brands taking an L&M business role in newly formed ZAG Animation Studios and launching its first-ever animated shorts program.