Emoticons
Screen

Saban, Jakks Pacific want to bring emojis to life

The mobile world has given emoji characters a life their own, and soon kids will have a chance to play - quite literally - in Emojiville, a new multiplatform property and toy line from Saban Brands and Jakks Pacific that will initially kick off as an original web series this fall.
June 17, 2014

The mobile world has given emoji characters a life their own, and soon kids will have a chance to play – quite literally – in Emojiville, a new multiplatform property and toy line from Saban Brands and Jakks Pacific that will initially kick off as an original web series this fall.

Saban Brands intends to also develop a TV show for the brand, which follows five emoji friends and their spirited personalities.

Toymaker Jakks, which continues to overturn significant losses sustained during 2013, will serve as Saban’s strategic partner for Emojiville and will develop a consumer products and collectible toy line as well as technology products for the property.

Saban will lead the content, distribution, marketing, promotion and other licensing activities.

Mobile traits are undoubtedly making their way into the TV pitch room. Earlier this spring, for example, tablet maker Fuhu teamed with BabyFirst to launch the original series Albert & Junior, which is based on Fuhu’s nabi kids tablet brand.

.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

Menu

Brand Menu