The mobile world has given emoji characters a life their own, and soon kids will have a chance to play – quite literally – in Emojiville, a new multiplatform property and toy line from Saban Brands and Jakks Pacific that will initially kick off as an original web series this fall.
Saban Brands intends to also develop a TV show for the brand, which follows five emoji friends and their spirited personalities.
Toymaker Jakks, which continues to overturn significant losses sustained during 2013, will serve as Saban’s strategic partner for Emojiville and will develop a consumer products and collectible toy line as well as technology products for the property.
Saban will lead the content, distribution, marketing, promotion and other licensing activities.
Mobile traits are undoubtedly making their way into the TV pitch room. Earlier this spring, for example, tablet maker Fuhu teamed with BabyFirst to launch the original series Albert & Junior, which is based on Fuhu’s nabi kids tablet brand.