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Streaming drives WildBrain revenue growth

Recent deals for Yo Gabba Gabba! and Sonic Prime helped to up the company's total revenue by 6% to US$357.5 million in fiscal 2021.
September 15, 2021

Thanks to a spate of recent streaming deals, WildBrain saw a 6% bump in fiscal 2021 revenue, pulling in US$357.5 million compared to US$336.3 million last year.

In its financial report, WildBrain specifically called out deals with Netflix (Sonic Primeand Apple TV+ (Yo Gabba Gabba!pictured) as sources of growth. The company also highlighted its new content plan for Strawberry Shortcake, which will relaunch with a YouTube series dropping September 18, a Roblox game and several CG-animated specials for an as-yet-unnamed streamer. WildBrain predicts that its pipeline will drive total revenue to around US$400 million in fiscal 2022, according to a release.

Its content and distribution segment generated US$146.3 million in revenue in fiscal 2021, a 27% increase that attributed to a growing catalogue of new productions and library deals.

In Q4 2021, specifically, WildBrain’s overall revenue climbed by 21% to US$89.0 million, up from US$73.4 million from the same period in 2020. Strong performances by WildBrain Spark and the company’s CP business contributed to this quarterly increase.

WildBrain Spark’s revenue grew by 81% to US$9.2 million in Q4 2021, but for the fiscal year overall, its contribution was down by 26% to US$36 million, due to the pandemic and YouTube’s removal of targeted ads on kids and family content this past January. Last year was also difficult for the segment, which dropped by 64% in fiscal 2020 for similar reasons and drove a 3% year-over-year revenue loss for WildBrain overall.

The consumer products segment grew by 4% to US$138.5 million in fiscal 2021 on the strength of the Peanuts brand.

Looking forward, WildBrain has plans to build a brand around the Akedo Ultimate Arcade Warriors IP through a multi-year content and licensing partnership with Moose Toys.

About The Author
Online writer for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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