Apple TV+ has partnered with WildBrain to become the home of live-action musical series Yo Gabba Gabba! The streamer has ordered a brand-new 20 x 30-minute series based on the wacky preschool show that ran on Nick Jr. (US) from 2007 to 2015, as well as acquiring its back catalogue of (66 x 30 minutes).
The new show will be produced by brand co-owners WildBrain and Yo Gabba Gabba, but there’s no word yet on when it will be released and how it will differ from the original, which centered around costumed characters who taught kids lessons through song and dance.
Yo Gabba Gabba! is very popular right now—according to Parrot Analytics, the preschool series has been 10.5 times more in demand than the average TV series in the US over the last 30 days. And overall, it’s in higher demand than 95.4% of all kids titles in the US.
Picking up back catalogue rights and ordering new content in the same deal is a familiar strategy for Apple TV+, which commissioned new original programming for Snoopy from WildBrain to augment its Peanuts content offering. The streamer also inked a deal with The Maurice Sendak Foundation (Where the Wild Things Are) for several shows and specials based on the author’s books, and partnered with The Jim Henson Company on a first-ever animated adaptation of ’60s novel Harriet the Spy.