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Consumer Products
Bazooka transforms film into branded candy, online game
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Consumer Products
Cars 2 revs up marketing on Gilt Groupe
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Consumer Products
Seventeen and ABC Family set out to Delete Digital Drama
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Tech
Star Wars titles get digitalized in new eBook program
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Consumer Products
Lady Gaga promotes album via Zynga social games
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Consumer Products
Birthday celebrations continue for Mr. Men and Little Miss
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Screen
Cherly Wagner goes from TV’s Comfy Couch to online Bunny Bop
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Tech
DeAKids enters the iPad market
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Screen
Disney graduates from The Suite Life
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Tech
Preschool video game promotes healthy lifestyle