Amy Takahara’s recently launched consulting firm Sigma Girl Media in LA has forged a strategic partnership with Singapore-based studio Tiny Island Productions.
The deal is focused on supplying IP owners and brands with custom short-form animated content made in Tiny Island’s AI-assisted pipeline—which is estimated to speed up the content creation process tenfold, and at roughly half the cost of more conventional studios.
Takahara will lead the business development side of this partnership to identify new clients and projects for Tiny Island. “I will also be able to provide creative development [expertise], helping clients with their vision and guiding it through the process to make things as seamless as possible,” she tells Kidscreen.
While she can’t reveal any clients yet, Takahara says she’s already in talks with a number of brand owners, some of which are in the kids entertainment space. “I recently attended Licensing Expo and met with brands to talk about how we can help provide AI-based content for advertising, e-commerce or social media—all faster and less expensive than if they were to do it themselves,” she says.
Takahara emphasizes that while Tiny Island’s pipeline is assisted by AI, human animators are still at the heart of the process. Founded in 2002 by David Kwok, the Singaporean studio specializes in CG animation and has done service work on kids projects like Ben 10: Destroy All Aliens (2012) and Talking Tom and Friends (2014–2021), as well as producing an original series called Dream Defenders (2011).
Takahara’s history with Tiny Island goes back to her tenure at Fremantle Kids & Family (2009 to 2013), which welcomed an intern from the Singaporean studio to learn about the American studio system. “Since then, I’ve always kept in touch with him and his boss [Kwok],” she says. “We’ve met at markets and built that relationship over the years.”